@book{3166,
	author = {Malhotra, Naresh K. and de Parres Cárdenas, Verania},
	title = {Investigación de mercados:},
	publisher = {Prentice Hall Hispanoamericana, S.A.;},
	year = {c1997.},
	address = {México:},
	edition = {2da.}
}